More than one hundred looks,
over 250 accessories, a total of 30 models and a 283 metre catwalk...
not a runway for the faint hearted.
The Myer in-store show was held across the entire first floor of their massive Bourke Street residence.
A massive production, repeated for two separate audiences, this runway was one for the record books, especially when you figure out the models ended up walking a total of almost 5km - most in stilettos.
Featuring some of the most loved Myer labels, including Alex Perry, By Johnny, Asilio and their newest addition - Mimco - this show was a veritable who's who of Australian designers.
Not to mention ambassadors Jen Hawkins and Kris Smith taking a few strolls down the runway themselves.
Jennifer Hawkins wearing Alex Perry
Just one example of my own flawless handwriting
Customised Prada sunglasses with Acler
Maurie & Eve accessorised with customised Eugenia Kim hats
MAURIE & EVE
SCOTCH & SODA
SASS & BIDE
Pictures by Adam Nalapraya
It really is the team you work with that can make or break your experience with shows like this. Such a big production could easily be a complete mind-screw.
But the right people make productions like these the most fun anyone could have - between human pyramids, models fighting over who got to walk during Beyoncé's Formation and sleepless head dressers (that would be Anthony & myself) - Myer turned out to be one of the most memorable shows I've ever been a part of.
Not to mention the beer and dumplings we went out for afterwards...
Check out my VAMFF Photo-Diary Part I if you missed it.
Part III coming soon.