VAMFF Photo Diary - Part I

If you are at all plugged in

to the Australian fashion scene you'll be well aware that over the past week designers and creatives from around the country have made the annual journey to Melbourne for VAMFF (Virgin Australia Melbourne Fashion Festival).



This year I had the chance to travel over representing The Studio and work with one of my absolute favourite fashion stylists - Teagan Sewell - on some incredible projects for the festival.

Working with the best team you could ever imagine on VAMFF shows for Myer and Cosmopolitan, the last two weeks have flown by at light speed but my good friend, photographer Adam Nalapraya, came along for the ride.

Over the next few days I'm going to share a three part photo diary of our journey and, rather than share the same boring runway photos prominent on the majority of fashion blogs floating around cyberspace, hopefully give you a glimpse into some of the shenanigans we really get up to behind the scenes.


- PART I -
MYER CONTEMPORARY BRANDS LAUNCH



Myer hosted an intimate lunch for some of the countries biggest fashion identities in the lavish surroundings of The George Ballroom for the launch of their Autumn 2016 season. Myer ambassadors Jennifer Hawkins, Rachael Finch and Jodi Anasta joined socialites, bloggers and designers to witness the showcase of eleven of Myer's contemporary brands in a fashion presentation like no other...



Rachael Finch wearing Acler & TY-LR



Rachael Finch & Kate Waterhouse




ACLER
AJE
ASILIO
BúL
CUE
DANIEL AVAKIAN
GEORGIA ALICE
MORRISON
SKIN & THREADS
TY-LR
WHITE SUEDE


When you work in events it really is the people that make the experience, and these girls were an absolute riot.

Some of Australia's premier fashion labels impeccably styled by Teagan with international designer accessories and embellished with custom-made finishes.

And just in case any of the models happened to forget exactly which designer they were representing, each was provided with an Apple smart watch tailored with their particular designer's logo.


ACLER / BúL / TY-LR / AJE / MORRISON / ASILIO


AJE


MORRISON


CUE CLOTHING


WHITE SUEDE & TY-LR


DANIEL AVAKIAN


CUE CLOTHING


GEORGIA ALICE


DANIEL AVAKIAN


ASILIO


WHITE SUEDE

And see that freakin' amazing photo wall collage in the background of those behind the scenes shots? 
We sat up past 2AM making that baby - a complete moodboard chronicling all of the inspirational references for the styling of our VAMFF 2016 shows. 

Part II - Myer In Store Launch up tomorrow

xx EFNC

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