Wish We Wore - VAMFF 2015

Last week was one of the biggest,

events on Melbourne's annual fashion calendar - Virgin Australia Melbourne Fashion Festival - lovingly known as VAMFF. 
And although plenty of great fashion from around the country, including the likes of Romance Was Born, Manning Cartell and Bianca Spender just to name a few, the style we were really interested in was happening outside.

image _ streetsmith

Fashion week anywhere in the world means one thing - Street Style - when bloggers, models, it-girls and the rest battle it out to look the freshest, wear the best and catch the eye of the many street style photographers on the prowl to capture that key outfit, the look that everybody loves.
In short, it's the perfect setting for

. W i s h   W e   W o r e .

image _ Karen Woo
One of the first Australian fashion bloggers I ever started following back in the day and still a favourite because of her impeccable outfit posts and timeless, never overdone style. 
Jasmin Howell from Friend in Fashion wearing white off-shoulder top by Finders Keepers, Bassike pants, Balenciaga heels, Givenchy clutch and jewellery from her own range - By Jasmin Jewellery.

image _ stylesnooperdan

Melbourne fashion blogger Vydia Rishie of The VR Verdict on kick-off day donning head-to-toe black.
She wears Cameo the Label top, Asilio peplum skirt and lace up heels - get her look below.

vidya rishie


Actress and TV Presenter Lauren Phillips really showed her Australian designer label love in her outfit. Wearing Ellery crop top, By Johnny over swing skirt and black Wittner heels.

image _ couturing

Alyce Cowell, Melbourne based writer, stylist, presenter and all-round fashion influencer/overachiever ready for Day 3 of the shows in black and white Cameo set with Witchery leather jacket and we're not quite sure if her bag is high end Stella McCartney or more high street Witchery.

VAMFF 2015 - Alyce Cowell


image _ streetsmith
Blond bombshell, model Elyse Knowles stepped out in gorgeously bright, custom Oglia-Loro Couture paired with black strappy Tony Bianco sandals - dressed by stylist Iyan Difuntorum. I just love that hair too, super sleek locks by Joey Scandizzo to show off that uber high neckline.

Fashion & Lifestyle blogger Melanie from The Tia Fox before the Elle Australia fashion runway killing it in her printed Manning Cartell number, Jimmy Choo heels and YSL clutch. Letting the dress speak for itself and keeping the rest clean, simple and chic.

Melanie The Tia Fox


image _ couturing

Melbourne fashion student and freelance blogger Kalli Loukides didn't hesitate to go all out with her look, wearing Talulah top, absolutely stunning skirt by Perth label Dyspnea and white Windsor Smith platforms.

If you feel like we've missed an important style moment - here or in your part of the world - feel free to email and let us know (eatfashionnotcake@gmail.com) or leave us a comment below.
Until next time...





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