Calvin Klein is all about social media
And after their huge success with Justin Beiber fronting the last campaign (why?) with model Lara Stone they've chosen the social media superstar, Kendall Jenner as the new face of #mycalvins (yes!) with very easy on the eyes male model counterpart, Simon Nessman.
This latest campaign is definitely very street-wear inspired and heavily influenced by the "athletic-mania" sweeping the world right now.
Featuring a very logo heavy look, this casual range of totally wearable limited-edition pieces will debut at Opening Ceremony and it's a safe bet all the cool kids will be wearing it in their street style snaps nano-seconds after it's release.
I'm loving every aspect of the super comfy, leisure-look inspired aesthetic of this range.
Those who know me are aware that although I love my denim, nothing beats sportswear for comfort on set or for long days backstage - the fact that it's Calvin Klein is just an added bonus.
Lens _ Alasdair McLennan
Style _ Melanie Ward
And the icing on the proverbial cake?
Pieces start from just $58 (USD) with nothing in the range over $350 - so affordable.
And even for those of you on the tightest of budgets,
how can you resist something that will fit in your "fashion" wardrobe just as well as it will fit with your "fitness" wardrobe...
Available @ Opening Ceremony
& Available @ calvinklein.com
I've already started my countdown,