A local label going above and beyond,
when it comes to what we wear under our clothes.
Aimee-Cherie Intimates debut collection in the designer's own words is, "nostalgic, delicate and alluring" and it's a damn shame that you ever have to hide any of the custom made lingerie under those boring prerequisites for day-to-day life called clothes.
Collection Un (I.)
When describing the inspiration behind this, her first, collection Aimee forayed into her own desires,
"The collection is a small beginning to what is to c0me for the label. I knew I just wanted it to be pretty, and delicate, pieces girls would also want to wear...
There was no instant or standalone inspiration, it was more a natural progression of the label starting out."
Naming creative industry heavyweights Hedi Slimane, Frank Ocean and Del Kathryn Barton - just to name a few - among her muses it's no surprise to see Aimee has her sights set high for the labels future,
"The next step is seeing our intimates in stores around the country and even a few international stockists, along with our online store.
There is definitely underwear sets on their way, to go with the bralettes, and for those bigger busted ladies who haven't been able to wear our designs yet, an underwired version will also be available."
And how did she get to where she is today - from just another aspiring fashion student among many, to one of Western Australia's hottest emerging designers with two major design projects on her plate [Aimee also happens to be one third of the fledgling label, Dyspnea]?
"My grad collection had mainly sheer tops that needed some modesty for the young models. That's when I designed the first bralette that still exists now, the Lola.
I graduated, worked on a few other jobs, and maintained a bralette order from time to time. After returning from a trip to Europe, not only did Dyspnea begin, but also the intimates line began to take off.
With the help of social media such as Facebook and Instagram, the bralettes were noticed very quickly."
PHOTOGRAPHER - GREG LEWIS
MODEL - KIM WAINSCOAT @ CHADWICK MODELS
HAIR - MARIE CAIN & JAIMME-LEE @ HEAD STUDIO
MAKEUP - BEVERLEY WOOD
To shop the new collection visit Aimee-Cherie Intimates online at,
Insta - @aimeecherie_intimates
FBook - /aimeecherie.intimates